About me

Passionate and persevered. That is how I would describe my style. I take on every project like it's my baby. As a seasoned sales professional, I easily understand new markets and enjoy penetrating them. I enjoy getting involved from the ground up and being able to use my experience in to branding a product. Travel has always ran through my vains and I have visited almost every continent. When I travel, it's important that I indulge myself in the culture of the region that I'm in. Understanding the people and understanding how business works.
Even when I travel for leisure, I travel for the people. I enjoy being around locals and understanding what's important for them.

I understand what it takes to build a network and launch new brands by using different kinds of business data and statistics. I count on an extraordinary drive and passion for all projects I'm involved in. Looking for niche markets and unique customers is just an ordinary day. Growing new and existing networks is something that comes very naturally. Always intrigued by getting to know new people, new cultures, and how to adapt to either professionally or personally to these demands and trends. This nature comes back into creatively thinking within marketing which an important part of business development and lead generation. With knowledge of SEO, social media, Nielsen statistics, I can interpret and translate a plan into a campaign and into results.

Curriculum Vitae

International Business Developer; Suivo

01/2021-Now

Market research for international expansion
Create and coordinate a launch strategy and campaign with marketing
Identify potential partner
Focus on larger projects in construction industry
Optimizing operations and logistics

Interim COO; Drink It Fresh

10/2020-11/2020

Create new sales strategy
Optimize CRM usage
Streamline marketing campaigns
Establish potential partnerships

International Business Development Director USA; Resuinsa Experiences

2015-2020

P&L Responsibility for the expansion of the company into American territory
Increased recurring sales by 300% in two years with a minimum of resources
Recruit and manage staff, including performance monitoring, hiring, firing, mentoring, and training
Strategic involvement in the development of the region
Optimizing operations and logistics
Developing a marketing strategy and actively working together with external marketing agencies
Contracting agents and distributors to help the expansion in certain territories in the market
Managed all operations within a country. This involves taking responsibility for profit, revenue, cash, and quality targets
Agreeing to annual budgets and producing a detailed annual business operation plan
Produce business performance reports on a quarterly basis
Meeting with clients at all levels of the hospitality organization. This also includes attending tradeshows, networking events and seminars
Involved in global marketing campaigns
70% travel all over the United States, meeting with different businesses’ reaching from direct customers to distributors, partners, and agents

Account Manager, Geo Solutions

2010-2015

Starting up the new track & trace product line: Suivo. This included early marketing campaigns, visiting and organizing tradeshows, setting up Social Media accounts
Increased sales from €20,000 to €500,000 recurring in three years.
Making a non-existing product to top 3 track & trace products of Belgium within 3 years
Maintaining customer relations
Cross selling projects
Hunting new business and niche markets (First tracking sponsor of A Classic Car Event)
New product activation strategies, infiltrating direct markets
Looking for partnerships which included signing partnership with D’Ieteren, Belgian’s number 1 importer of VW & Audi

Dispatcher, Gosselin Group

2004-2010

Managing over 100 movers on a day to day basis. Planning their jobs based on information received from commercial department and on mover’s skills
Hiring and training new employees
Responsible for maintaining contact and negotiating with subcontractors
Pre-approving incoming and calculating outgoing invoices
Small fleet management: maintaining the contracts, insurances, certificates, etc.
Preparing pay slips for the HR department
SPOC of all-American Military personnel moving in and out of the Benelux. Going from scheduling to problem solving

Projects

Co-Founder - DEGIG.COM

2015

A website created as a platform for artist to showcase their talents. The idea was a combination between America's Got Talent, Youtube, and Yelp. We implanted a five-star rating instead of "thumbs up/thumbs down" to create a more accurate judgment of talent. We also limited each video to one-minute in order to not lose the attention from the viewer and to challenge the artist to showcase their best moments.

Due to time restrictions and distance between founders, this project has been put on hold.

Founder - BeFrie

2013 - ...

BeFrie is a new concept called "Rent-A-Business Partner" that allows startups and small businesses to have a soundboard. The idea came to me after attending some startup seminars and saw people with great ideas and capabilities but they had a hard time translating their idea and solution into a commercially attractive pitch or couldn't define their sales channels. BeFrie offered these people and products a low entry solution where I come in and help define the products or services from the beginning. Once the strategies are clear and developed, I would walk away and leave a solid company to the founder.

The name BeFrie referred to "Be Free" in English but also winks towards "Belgian Fries". A proud product of my homeland.

Managing partner - Pop Up Bubbbly Bar

Summer of 2013

In collaboration with Vrancken-Pommery, we created a luxurious experience in the middle of the fashion district of Antwerp and Knokke. Through partner and sponsorships, we created a unique experience for guests and brands. Each week we delivered a new team and we partnered with local business in order to increase revenue while we were present.

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